With a heart for minimalist wardrobes and timeless pieces, Ira Loves Mae is founded upon the idea that less is always more. Cutting out the clutter and overwhelm that large wardrobes bring, our clothing inspires families to live more intentionally in the moments that matter most.

Thoughtfully designed by two moms in Utah, every piece is designed and every fabric is handpicked to wear and wash beautifully. Our clothing is meant to accompany children through their childhood years. Simple designs give kids freedom to explore who they are and how they want to navigate this big, big world. 

Our clothing is designed by two moms in Utah and made in a small artisan factory in China. Our tights and socks are made in Spain.